Keystone margins, MAP-protected
Straight 50/50 keystone pricing, with a minimum advertised price policy that protects your margin from race-to-the-bottom discounting. Everyone sells at a fair price; everyone keeps their margin.
Original healthcare apparel, made for your sales floor.
Healthcare Apparel, As Prescribed
Wear As Directed is a full apparel line for the people who work healthcare — crewnecks, hoodies, and quarter-zips, graphic tees, outerwear, and a catalog that keeps growing. Every piece is designed by our creative staff, produced in our own 3,000-square-foot Kentucky workshop, and proven on the sales floor of our own retail stores before it ever reaches yours.
Why Retailers Stock Wear As Directed
A production house, not a print shop
3,000 square feet of decoration capability under one roof: multiple industrial embroidery machines, a full screen-printing operation, DTF application, heat presses, and a commercial CO2 laser — run by a professional staff that has been producing at bulk scale since 2009.
Original designs that become keepsakes
Every design is created in-house and proven at retail before it enters the catalog. The work is built to be loved and built to last — customers tell us their pieces outlive jobs and get passed down to family and friends. That's the quality bar: apparel people keep.
Wholesale is what we do
Since 2009 we've produced bulk orders for healthcare companies, institutions, and government agencies, and we run white-glove programs for merchants who resell what we create. Your account gets the same machinery: rep support, saved pricing, and reorders that take minutes.
Explore Wear As Directed
Shop
The Catalog
Browse the full line. Wholesale accounts see their pricing on sign-in.
View catalog → StoryOur Workshop
The 3,000 sq ft facility, the machines, and the team behind every piece.
See the workshop → BespokeCustom Programs
Original apparel developed to your direction, sold under your name.
Explore custom → DetailsHow It Works
Pricing, minimums, ordering, payment, and how we protect your margin.
See how →Wholesale Account Application
Wear As Directed wholesale accounts are available to legitimate retail businesses holding a valid state resale license. All fields are required, and every application is verified. We typically respond within [SET THIS — e.g. 2 business days].
Common Questions
Who can open a wholesale account?
Legitimate, tax-paying retail businesses holding a valid state resale license. Every application is verified; an EIN alone does not qualify.
What does the line include?
An expanding catalog of original healthcare apparel — crewnecks, hoodies, and quarter-zips, graphic tees, outerwear, and more, with new designs throughout the year.
How does pricing work?
Straight keystone: your wholesale cost is 50% of the Minimum Advertised Price on the current line sheet.
Do you make custom apparel?
Our catalog is the stock line accounts stock. We also develop custom apparel to a merchant’s direction through a limited number of white-glove partnerships — see Custom Programs.
What are the order minimums?
Opening orders and reorders each carry a minimum, kept low enough for an independent store to start comfortably. Your Wear As Directed representative — or the current line sheet — has the exact figures for your account.
How do I place an order?
Two ways: build it with your Wear As Directed sales representative, or sign in to your wholesale account and order directly from the catalog. Your wholesale pricing and minimums are applied automatically at checkout.
How does reordering work?
Your pricing and order history are saved to your account, so restocking a proven seller takes a couple of minutes — no renegotiating and no chasing quotes.
What is the turnaround time?
In-stock designs ship promptly. Larger runs and custom work take longer, since everything is produced in our own Kentucky workshop. Your representative confirms lead times when you order.
What payment methods do you accept?
Card and ACH to start. Established accounts in good standing can be set up on Net 30 terms.
Is there a MAP policy?
Yes. The retail prices on the line sheet are the Minimum Advertised Price, so no authorized retailer can undercut the line in advertising and everyone’s margin holds. What you ring up in your own store is always your call.
Do you offer territory protection?
We keep our authorized retailer base deliberate rather than selling to every store in a market. Talk with your representative about your area.
Who do I contact for help?
Your Wear As Directed sales representative is your direct line for orders, pricing, and questions — or email sales@wearasdirected.com.
